Because Millienials were identified in market research as the most “sweat bothered”, we conducted additional research to find the sweatiest cities in the country. The top cities like Dallas, TX and Henderson, NV were identified as locations for the geo-targeted launch of the new miraDry brand campaign. A launch strategy was also created to outline which sweaty cities post-launch would be targeted next in order to optimize media budgets and pull the most consumer interest.

miraDry had an indication to permanently reduce sweat in countries all around the globe. The brand identity was created intentionally to have the flexibility with models and layouts in order to appeal to different markets and keep the highest level of brand consistency.